Sites we place on
- Independent publications with their own editors and a real audience.
- Steady organic traffic over time, checked in Ahrefs or Semrush.
- Topics that match the client's industry and the page being linked.
- No private blog networks, link farms or sites that publish anything for a fee.
Content standards
- Every article is written for the publication's readers first, by a writer fluent in its language.
- Facts, figures and quotes are sourced and can be checked.
- No spun, scraped or unedited AI-generated text.
- The publication's editor has the final say on edits and publishing.
Anchor text and links
- Links sit inside the body of the article, where a reader would expect them.
- Anchor text reads naturally and is planned against the client's existing link profile.
- The client approves every site, article and anchor before anything is submitted.
Disclosure
We follow each publication's own policy on sponsored or contributed content, including any labels or link attributes it requires. We never ask a publication to hide how a piece was produced.
Regulated industries
For gambling, financial and legal clients, we only work with publications that accept that content in the target market, and we follow local advertising rules, including responsible-gambling messaging.
When a link is removed
We re-check placements every month. If a link is removed within 365 days of going live, we replace it as set out in our link guarantee terms.